Our Story
The Journey of FitChef — started in 2013 as a simple blog post on a rainy Sunday. Today, FitChef has grown into a global platform making healthy eating simple and accessible for everyone.
2013 — The Beginning
Founder, Mark van Oosterwijck, publishes his first nutrition blog post. At the time, there was no plan for meal plans — just sharing his passion for nutrition.
2016 — A Health Blog for Millions
The blog becomes one of the biggest health platforms in the Netherlands, reaching nearly a million monthly readers.
2016 — FitChef Cookbooks
FitChef cookbooks are released — practical recipes for daily life. More than 50,000 copies sold, helping thousands finally enjoy eating healthy.
2018 — First Meal Plan Experiments
We begin developing our first meal plan tools. Simple at first, but they showed how powerful structure can be for people’s nutrition.
2019 — The FitChef Platform Launch
After 14 months of building, we launch the FitChef platform: thousands of recipes, personalized weekly meal plans, and smart shopping lists. Traction came right away.
2021 — Expanding B2B Programs
We open FitChef to partners with Creators and API Integrations — empowering influencers and companies with white-label nutrition solutions.
2022 — Launch of FitChef App (NL)
We release the FitChef mobile app in the Netherlands, bringing meal plans and recipes into people’s pockets for the first time.
2024 — FitChef Goes Global
From the Netherlands to the world: FitChef.com launches internationally, helping people everywhere eat better with less stress.
2025 — Launch of FitChef App (.com)
We launch the FitChef app for the international platform — FitChef.com — making healthy eating seamless worldwide.
Our Team
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Mark van Oosterwijck
Founder
Ivo de Kler
Development
Bas van der Heijden
Development
Vincent Knol
Development
Alex van der Werf
Finance
Laura Vellema
Recipes
Hans van Tricht
Advisor
Cindy Heijligers
Support
Darryl Boot
Partnership Manager