Bring intelligent nutrition to your customers under your own brand. The FitChef White-Label Nutrition Platform gives businesses, coaches, and health organizations a complete, ready-to-launch meal-planning system powered by proven FitChef technology. It lets you deliver personalized meal plans, grocery lists, and adaptive recipes to your audience—fully branded as your own product.
With more than ten years of refinement and 2.4 million meal plans generated for 40 000 users and hundreds of partners worldwide, FitChef makes it effortless to add data-driven nutrition to your business. Whether you run a wellness app, fitness brand, or corporate health program, you can scale personalized meal planning instantly without building your own infrastructure.
What Is the FitChef White-Label Platform
The White-Label Nutrition Platform gives you all the features of FitChef—personalized meal plans, adaptive recipes, macro tracking, and grocery automation—inside a branded environment. You control the look, tone, and user experience while FitChef powers the nutrition intelligence behind the scenes.
Your customers see your brand; FitChef handles the science, calculations, and automation.
Why Businesses Choose FitChef White-Label Solutions
- Faster to market: launch a complete meal-planning solution in weeks, not years.
- Fully branded experience: keep your domain, design, and logo—FitChef works invisibly in the background.
- Proven engine: built on millions of real-world plans and continuously optimized for accuracy and performance.
- Flexible integrations: connect via secure API or deliver through a hosted platform managed by FitChef.
- Recurring revenue models: monetize subscriptions or embed nutrition directly into your existing service tiers.
Ideal for Partners & Industries
The White-Label Platform is used by wellness brands, corporate programs, and health professionals who want to add personalization and automation to their offerings without starting from scratch.
- Fitness and wellness apps
- Corporate wellness and employee health platforms
- Nutrition and supplement brands
- Gyms, studios, and online coaching programs
- Healthcare organizations and insurers
Technology You Can Trust
Every white-label deployment runs on the FitChef Technology Platform—the same engine that powers the Meal-Plan API and Smart Meal-Plan Generator. You get enterprise-grade security, global scalability, and continuous algorithm improvements supported by the FitChef team.
Implementation Support
- Consultation & setup: define your brand requirements, features, and integration model.
- Configuration: FitChef configures your branded environment or API connection with full documentation and sandbox access.
- Launch & growth: go live quickly and scale with FitChef’s technical and marketing support.
Start Your White-Label Partnership
Deliver world-class meal planning under your own brand with the FitChef White-Label Nutrition Platform. Empower your customers with personalized meal plans, grocery automation, and macro-balanced recipes—all powered by FitChef intelligence.
Contact our partnership team at [email protected] to request documentation or discuss a custom deployment for your business.
Explore the FitChef Meal-Plan API for direct integrations or visit the Partner Solutions Overview to see how FitChef supports global brands.
